Design teams use design thinking to tackle ill-defined/unknown problems (aka wicked problems) because they can reframe these in human-centric ways and focus on what’s most important for users. Twenty-first-century organizations from a wide range of industries find design thinking a valuable means to problem-solve for the users of their products and services. Professionals from a variety of fields, including architecture and engineering, subsequently advanced this highly creative process to address human needs in the modern age. Simon first mentioned design thinking in his 1969 book, The Sciences of the Artificial, and then contributed many ideas to its principles. The world has become increasingly interconnected and complex since cognitive scientist and Nobel Prize laureate Herbert A. In user experience (UX) design, it’s crucial to develop and refine skills to understand and address rapid changes in users’ environments and behaviors. In his 2009 TED talk, Design Thinking pioneer Tim Brown discusses Design Thinking’s value in solving extremely complex challenges.
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